Supermarkets and their labelled products in Sweden

There are many supermarkets around Sweden to shopping, grocery items and other household stuffs. ICA Maxi, Willys, Netto, Coop Forum, City Gross, Lidl and the list go on, but there are only a few of them are the brands of Sweden and they operate in a much different way. Say for example, Ica Maci and Willys are some of the Swedish brands, who do the production and sales by considering the well fare of the ordinary citizens, which they can afford to for a least living. ICA Maxi produces their products labelled, ICA basic which looks like of the cheaper price, but they can offered by any person with less than a normal income. Similarly Willys offers Eldarado products for the fare amount. Many students, free movers and other local immigrants, who don't have much financial status can get benefit from these locally labelled brand products. These kind of labelled items are not only limited to cosmetics, food or cleaning stuffs, but to any consumer product in that shop. The motto of these products is to provide cheap products with a good quality. There is a rule in Europe, where the items before they go for sale, have to meet the least expectation of marketing standard, before they even go into products, so these kinds of products are trustworthy and reliable. Also the best things of these supermarkets are that they offer a shopping card, where the individual purchases is taken into consideration and discounts are made available with the points scored in total. Sometimes, coupons and discount vouchers are sent to the customers to get both of them benefited and few of the offers are only made available to the customers who hold the shopping card. There are other grocery shops in Sweden like axfood, which only support for bulk orders and they only support for restaurant and other hotel and food businesses. They too offer similar kind of offers to attract customers a help each other’s for good business. Apart from these things, there are many marketing strategies followed in Sweden, like delivering the weekly offers provided by each grocery store and these are made by third party companies like svensk direkt reclaim and posting.

Note: If you have any items purchased earlier or if you purchased items in the other shop and tried to enter a new supermarket, please leave the stuffs outside the shop to avoid complications and embarrassments.